At PENCE, we use our understanding of human behavior, the markets and competitive strategy to put your money to work for you. We aim to capitalize on the supply chain of human demand—we see alpha in the human factor. For our investors it is the opportunity to own progress.  
  • We study human behavior, ahead of the change.
  • We define transformative themes, ahead of the signals.
  • We target companies with a competitive edge, ahead of their peers.
  • We move aggressively to capture growth, ahead of the crowd.

Human behavior is at the core of what we do

Pence Capital Management, LLC is a registered investment advisory firm based in Newport Beach, California. The firm’s investment approach adheres to its founding principles, which bring together the study of human behavior and economic analysis. Our investment team comprises professionals with diverse perspectives and credentials as economists, experts in behavioral finance, psychology specialists and former military leaders. Founded by E. Dryden Pence III, a Harvard-educated economist with thirty years of experience in the financial industry, and a retired Army Colonel specializing in Intelligence, Special Operations and Psychological Warfare, the firm aims to capitalize on the supply chain of human demand to identify investment opportunities.

We know people move markets.

That’s why we look at their wants, desires, and patterns of consumption. See how we use these big, knowable themes to drive alpha in our investing.

Our Team

The PENCE investment team looks at markets differently by applying our expertise in behavioral finance and leveraging our founder’s experience as a leading Military Intelligence Officer specializing in psychological warfare.
Dryden Pence
Chief Investment Officer
John Swift
Vice President
Ali Arik, PhD
Senior Analyst
Chad Krieg
Senior Analyst
Jorge Aguilar
Ian Venzon
Dina Fargalla
Investment Team Associate
Ramilo Reyes
Aayush Aggarwal
Investment Research Associate

PCM is an SEC-registered investment adviser which only does business where it is properly registered or is otherwise exempt from registration. SEC registration does not constitute an endorsement of Pence by the SEC, nor does it indicate that Pence or any of its investment adviser representatives have attained a particular level of skill or ability.

How to invest

Pence Capital Management develops investment strategies for distributors and model portfolios for advisors. To invest in Pence Capital Management Strategies, please contact your broker or advisor.

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