A PROPRIETARY APPROACH
Our investment perspective leverages expertise in behavioral finance and our founder’s experience as a leading military intelligence officer specializing in psychological warfare. This rare combination of skills helps us to anticipate and capitalize on the human factors that shift the balance of competition across sectors and industries.
Our proprietary investment approach, Choke Point Investing™, validates the influence of human factors on security selection.
We believe that investments grounded in real-world opportunities make more sense. Tapping into the consumer’s decision-making process at an early stage enables us to use that information to guide us on what they are going to buy and from whom they will buy it.